The concept of soft power – the ability to influence the behaviour of others and obtain desired outcomes through attraction and co-option – was coined by British Academy Fellow Joseph Nye. Over the past decade, it has been the subject of considerable debate, as governments at home and overseas have sought to exploit their soft power assets in the face of power shifts in order to further their foreign policy objectives.
The Art of Attraction: Soft Power and the UK’s Role in the World
The British Academy
A report discussing the nature and relevance of soft power in the context of contemporary international politics, with particular reference to the UK.