Digital poverty transformation: accessing digital services in rural northwest communities regional policy briefing

A variety of interrelated factors drive digital poverty, including cost, connectivity and confidence. Our research focussed on the experiences of those living in rural communities in North West England found that digital poverty presents in specific instances. Individuals can face real barriers when attempting to navigate the welfare system or applying for a job online for the first time. Rather than categorising people as either being in digital poverty or not, interventions must be designed to meet the specific moments of digital poverty that people face.