Based on his extensive research into contemporary media-related behaviour, Professor Ian Christie questioned received wisdom about audience and consumer interaction in relation to film in all its forms. He also examined how drawing on ideas and methods from other areas of the Creative and Cultural Industries, including new and emerging fields can help to reinvigorate a long established media.
The talk was followed by an open discussion chaired by Professor John Sloboda FBA.
Further information on Ian Christie and his research can be found on his website www.ianchristie.org
His recent publication, Audiences: Defining and Researching Screen Entertainment Reception, is available on the website as a free download.
This was a joint British Academy/Creative Works London event, held at the British Academy in London on 17 October 2013.