Future Plans

What is the programme aiming to achieve in 2020-21

The Future of the Corporation has delivered the most comprehensive evidence base yet assembled for purposeful business. With the resilience of business and society tested to the limit by the COVID-19 pandemic, all of our assumptions around the role of business, investors and government in society are shifting. The eight Principles for Purposeful Business set out by the programme provide a robust and positive framework to reshape business with the purpose and resilience required to contribute solutions as crises unfold.  Our aim in the current phase are:

  • To bring the debate on purposeful business to new audiences and develop a public narrative and consensus supported by businesses, investors and policymakers on the role of business in solving problems of people and planet.
  • To co-develop new ideas and creative solutions to help business leaders, investors and policymakers navigate the pathways to embedding purpose in business practice and policy.

We are working through a series of Purpose Summits and Purpose Labs held virtually and spread over the course of 2020 and 2021.

Purpose Summits

A series of major events, many of them held virtually, to generate new ideas for reshaping business around the principles for purposeful business.  They will demonstrate the case for change and generating new solutions to enacting purpose.

Purpose Labs

The series of Purpose Labs is examining specific questions around the implementation of the Principles for Purposeful Business with experts and using structured techniques to produce answers to those questions in the form of proposals and recommendations to embed purpose in policy and practice.  The labs are drawing on expertise and insight from informed experts and leaders from business, investment, government, academia and civil society.

How will we share our conclusions?

We aim to collate all our findings from this phase into a third report. As part of the process of developing our findings over the course of 2021, we will be engaging with partners, academics, business leaders, policymakers and other experts. We would welcome input and offers to collaborate and we are keen to build on existing work. If you would like to speak to us, feed in or get the latest updates please write to us using the details below.


Henry Richards (Senior Futures Lead, The British Academy): h.richards@thebritishacademy.ac.uk

Lilian Barratt (Senior Policy Adviser, The British Academy): l.barratt@thebritishacademy.ac.uk

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