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Nudge and Beyond: Behavioural Science, Policy and Knowing What Works

The British Academy Policy Centre and the Behavioural Insights Team, Cabinet Office were delighted to host a one day event at the British Academy on 14 June 2012, focusing upon the application of behavioural science to public policy since the establishment of the Behavioural Insights Team (BIT) in July 2010 by the Prime Minister. BIT also launched their new report ‘Test, Learn, Adapt’.

Behavioural Insights Team report Test, Learn, Adapt.

Professor Richard Thaler delivered a keynote speech looking at the ways in which behavioural science has progressed since the publication of the influential book Nudge in 2008. He was introduced by Lord O’Donnell, former Cabinet Secretary and Chair of the Behavioural Insights Team’s Academic Advisory Panel. Afterwards Dr David Halpern, Director of BIT and Chief Strategy Advisor, 10 Downing Street, presented the findings of BIT and addressed its forthcoming challenges.

The programme also featured presentations on the most recent experiments in behavioural science, covering such topics as crime, energy use, and public health.

Download full event programme.

View video recordings of the sessions.

About the organisers

The Behavioural Insights Team was set up in July 2010 with a remit to find innovative ways of encouraging, enabling and supporting people to make better choices for themselves. The Team’s work draws on insights from the growing body of academic research in the fields of behavioural economics and psychology which show how often subtle changes to the way in which decisions are framed can have big impacts on how people respond to them.

The British Academy Policy Centre was set up in 2009 to promote engagement between policymakers and humanities and social sciences academics. It is part-funded by the AHRC and ESRC.