Professor Charles Baden-Fuller FBA

Strategy (what firms and other organisations do, should do and why): business models as models and the implications for the digital economy; managing strategy change in the face of uncertainty; cognitive challenges of executives; knowledge management in the context of networked enterprise; governance of organisations

Elected 2020

UK Fellow
Business and management, Social Sciences

Current post

Centenary Professor of Strategy, Cass Business School, City, University of London

Past appointments

School of Management, University of Bath Professor

Sep 1987 - Jul 1994

London Business School Lecturer

Sep 1979 - Jul 1987

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