Professor Charles Baden-Fuller FBA

Strategy (what firms and other organisations do, should do and why): business models as models and the implications for the digital economy; managing strategy change in the face of uncertainty; cognitive challenges of executives; knowledge management in the context of networked enterprise; governance of organisations

Elected 2020

Current post

Centenary Professor of Strategy, Cass Business School, City, University of London

Past appointments

School of Management, University of Bath Professor

Sep 1987 - Jul 1994

London Business School Lecturer

Sep 1979 - Jul 1987

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