The British Academy 10-Minute Talks: Theatre marketing and ballads in the time of Shakespeare
17 Jun 2020, 13:00 - 13:30
- The British Academy on YouTube
The world’s leading professors explain the latest thinking in the humanities and social sciences in just 10 minutes.
Why are Shakespeare plays filled with songs – not all of them relevant to the story? In this 10-Minute Talk, Tiffany Stern discusses sales of printed songtexts in Shakespeare’s London. She asks whether songs performed in, about or after plays were ‘product placement’ for theatre sales.
Speaker: Professor Tiffany Stern FBA, Professor of Shakespeare and Early Modern Drama, Shakespeare Institute, University of Birmingham
10-Minute Talk: Theatre marketing and ballads in the time of Shakespeare
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Image: Performance at the Globe Theatre © Leon Neal / AFP / Getty Images