The British Academy 10-Minute Talks: Theatre marketing and ballads in the time of Shakespeare

17 Jun 2020, 13:00 - 13:30

The British Academy on YouTube

The world’s leading professors explain the latest thinking in the humanities and social sciences in just 10 minutes.

Why are Shakespeare plays filled with songs – not all of them relevant to the story? In this 10-Minute Talk, Tiffany Stern discusses sales of printed songtexts in Shakespeare’s London. She asks whether songs performed in, about or after plays were ‘product placement’ for theatre sales.

Speaker: Professor Tiffany Stern FBA, Professor of Shakespeare and Early Modern Drama, Shakespeare Institute, University of Birmingham

10-Minute TalkTheatre marketing and ballads in the time of Shakespeare

If you have any questions about this talk, please email

Image: Performance at the Globe Theatre © Leon Neal / AFP / Getty Images

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10-Minute Talks are a series of pre-recorded talks from Fellows of the British Academy screened each Wednesday, 13:00-13:10, on YouTube and also available on Apple Podcasts.

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