The British Academy 10-Minute Talks: Theatre marketing and ballads in the time of Shakespeare

17 Jun 2020, 13:00 - 13:30

The British Academy on YouTube

The world’s leading professors explain the latest thinking in the humanities and social sciences in just 10 minutes.

Why are Shakespeare plays filled with songs – not all of them relevant to the story? In this 10-Minute Talk, Tiffany Stern discusses sales of printed songtexts in Shakespeare’s London. She asks whether songs performed in, about or after plays were ‘product placement’ for theatre sales.

Speaker: Professor Tiffany Stern FBA, Professor of Shakespeare and Early Modern Drama, Shakespeare Institute, University of Birmingham

10-Minute TalkTheatre marketing and ballads in the time of Shakespeare

10-Minute Talks are a new series of pre-recorded talks from Fellows of the British Academy screened each Wednesday, 13:00-13:10, on YouTube. Our speakers will type responses to a selection of audience questions in the YouTube comments section between 13:10 and 13:30 on the day of their talk (questions can be added to the YouTube comments section or sent to the British Academy via email).

If you have any questions about this talk, please email

Image: Performance at the Globe Theatre © Leon Neal / AFP / Getty Images

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