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Death Tolls and our Perception of Human Fatalities

The news coverage of the recent earthquakes in Haiti and Chile has been dominated by reports of ever increasing death tolls. One of the British Academy-funded Newton International Fellows, Dr Christopher Olivola, offers an explanation of why as individuals we react in such contrasting ways to different mortality rates.

• Christopher Olivola

The whole article can be downloaded as a PDF file.

Published in British Academy Review, No. 15 (March 2010).

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