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Video

Examples and instructions for the use of the brand in video format

Introduction

We have a consistent approach to how we caption and display titles on video. Text and logo positions have been set to ensure text is legible and accessible on 16:9 formats. We also use a tab system to create differentiation across themes.

Example of a title card

Title screen

Titling and the monogram are left aligned to the margins defined. Margins outlined in the template below define positions.

  1. 1920px
  2. 1080px
  3. 135px
  4. 100px
  5. 250px
  6. Text: Founders Grotesk X-Cond SmBd (Size: 285pt, Leading: 220pt)
Example of a title card

Theme – events,conferences and lectures 2 line title

Themes are highlighted with a dark grey tab at the top of the screen area. Text is range left, accompanied by a vertical rule. Margins outlined in the template below define positions.

  1. 1920px
  2. 1080px
  3. 135px
  4. 175px
  5. 100px
  6. 250px
  7. 100px
  8. Text: Founders Grotesk X-Cond SmBd (Size: 205pt, Leading: 160pt)
  9. Text: Founders Grotesk Semibold (Size: 55pt)
Example of a title card

Theme – events, conferences and lectures 3 line title

Themes are highlighted with a dark grey tab at the top of the screen area. Text is range left, accompanied by a vertical rule. Margins outlined in the template below define positions.

  1. 1920px
  2. 1080px
  3. 135px
  4. 175px
  5. 100px
  6. 420px
  7. 100px
  8. Text: Founders Grotesk X-Cond SmBd (Size: 205pt, Leading: 160pt)
  9. Text: Founders Grotesk Semibold (Size: 55pt)
Example of a title ard
Diagram of a title card, indicating spacing

Lower thirds

Lower thirds is positioned at the bottom of the screen, and held within a dark grey panel. Margins outlined in the template below define positions.

  1. 1920px
  2. 1080px
  3. 135px
  4. 100px
  5. 170px
  6. Text: Founders Grotesk X-Cond SmBd (Size:80pt, Leading:90pt)
  7. Text: Graphik Light (Size:40pt, Leading: 50pt)
Example of a lower third
Diagram of a lower third, indicating spacing

Quotes

Quotes are range left and accompanied by oversized speech marks. Margins outlined in the template below define positions.

  1. 1920px
  2. 1080px
  3. 135px
  4. 100px
  5. 835px
  6. Text: Tiempos Fine Italic (Size: 130pt, Leading: 110pt)
  7. Text: Founders Grotesk X-Cond SmBd (Size: 80pt, Leading: 90pt)
  8. Text: Graphik Light (Size: 40pt, Leading: 50pt)
Example of a quote card
Diagram of spacing in a quote card

Endframes

All endframe text is centred. Margins outlined in the template below define positions.

Endframe example no.1

  1. 1920px
  2. 1080px
  3. 135px
  4. 100px
  5. 465px
  6. 1145px
  7. 435px
  8. Text: Founders Grotesk X-Cond SmBd (Size: 160pt, Leading: 180pt)
  9. Text: Graphik Light (Size: 40pt, Leading: 50pt)
Example of an end frame
Diagram of an endframe, indicating spacing

Endframe example no.2

  1. 1920px
  2. 1080px
  3. 135px
  4. 100px
  5. 735px
  6. Text: Graphik Light (Size: 40pt, Leading: 50pt)
Example of an end frame
Diagram of an endframe, indicating spacing

Endframe example no.3

  1. 1920px
  2. 1080px
  3. 135px
  4. 100px
  5. 735px
  6. Text: Graphik Light (Size: 40pt, Leading: 50pt)
Example of an endframe
Diagram of an endframe, indicating spacing

Guidelines

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