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Introduction
Our flagship research initiatives are designated programme brands. These programmes represent a major focus of work that can be anticipated to establish its own reputation through multiple outputs and / or events. By creating distinct identities for each of these sub-brands we aim to help audiences to recall, recognise and engage with specific programmes of work.
Clearspace and minimum size
When creating programme brands for the Academy, the monogram and a single line version of the British Academy wordmark are used. Programme titles should be the same height (1) as the British Academy wordmark.
Co-branding partners and sponsors
Where we are the lead partner on a project, all subsidiary logos should be situated below, following the clearance guidelines outlined here. Subsidiary logos should be optically adjusted to be 50% smaller than our logo.
Colour
Our policy output has a clear and shared relationship. Colour is used to afford greater consistency and distinction to outputs from specific programme brands. Only colours from the secondary palette may be designated to programme brands. No single colour may be exclusively owned by a programme brand. To ensure even use of the palette, colours should be designated to new programme brands according to the cycle (Yellow > Green > Red > Blue > Y > G > R > B etc.)
Special event brands logos
Special event brands sit outside of the standard British Academy events programming and have their own unique set of outputs and design requirements. Special event brands may be created for recurring events that are anticipated to develop their own following or reputation over time.
Example – Summer Showcase
The Summer Showcase is an example of a special event brand. To help the event to stand apart the Showcase has been designated a bespoke colour from outside of our standard palette. When defining new special event brand colours, care should be taken to ensure harmony with the wider British Academy colour palette.
Example – Book Prize
Another example of a special event brand is the British Academy Book Prize, awarded annually for a non-fiction book that has made an outstanding contribution to global cultural understanding for a wider public audience. As with the Showcase, the Book Prize has been designated a bespoke colour from outside of our standard colour palette.
